Wednesday, October 16, 2013

Wanna Ride? Tickets Available Until 10.23.13! (Click Poster)

HALLOWEEN, New Orleans, 2013 -  Molly’s at the Market is proud to announce the return of Jim Monaghan’s Halloween Parade on Thursday, October 31, 2013. Rolling through the French Quarter every Halloween since 1995, this parade has come to be a cornerstone of the holiday widely considered in New Orleans to be “Mardi Gras for the Locals.” Featuring costumed riders in horse-drawn carriages hurling Halloween-themed throws, the parade will be accompanied by local marching organizations and bands.

Gathering at Molly’s At The Market (1107 Decatur Street) at 6:00pm and departing at 6:30, the parade will proceed through the French Quarter to The Erin Rose at 811 Conti Street via Decatur, Bienville and Burgundy Street. The parade will pause for 30 minutes at The Erin Rose to refill drinks and conduct a no-holds-barred costume contest. From there, it’s a straight shot through the heart of the French Quarter’s world-famous Bourbon Street and back to home base at Molly’s.

To purchase tickets to ride, please visit

For Press Inquiries, please email

Wednesday, September 4, 2013

POSTPONED: Announcing The 5th Annual Monaghan-Koehlar Charity Poker Crawl - SATURDAY, OCTOBER 12, 2013


OCTOBER 12, 2013 - New Orleans: Jim Monaghan and Troy Koehler are proud to announce the return of their annual Charity Poker Crawl to benefit The Roots of Music, a comprehensive music education program for New Orleans youth ages 9-14. Currently serving 120 children, this program provides not only a stellar music education, but academic tutoring, a hot meal, and round trip transportation five days a week throughout the academic year at no cost to the students or their families. Beginning at The Cabildo in Jackson Square at 11:30am on Saturday, OCTOBER 12, adult attendees aged 21 and up are invited to a traveling poker game in which players will gather a playable hand, one card at a time, from each of five stops along the course of the crawl.  Registration is $30 per hand and attendees are welcome to purchase as many hands as they like at the point of registration.  At each stop along the crawl, players will also have the opportunity to bid on wonderful packages donated from generous donors in our first-ever traveling auction. The crawl will culminate at Molly’s at the Market (1107 Decatur Street) where the winning hand will be determined and awarded with a valuable prize. The Roots of Music is providing the less-advantaged children of our city a brighter future, while simultaneously ensuring that the rich musical culture of the Crescent City is passed securely forward to our next generation. Please help us support this great cause.

Wanna increase your odds?  Register early and earn one free Discard & Draw!
For more information, please contact Trey Monaghan

Saturday, July 27, 2013

From The Archive: "But You Can Call Him Molly"

Alrighty, folks.

As of today, we are roughly five months out from our 40th anniversary. That's right. 1974-2014. Forty years. Big deal? Maybe.

Regardless of the implied weight of history that comes around during decade marks, the impending birthday does have us looking back to our roots. One thing's for sure: when you've been lucky enough to count the motley vanguard of the New Orleans media scene amongst your friends for a few decades, you end up with some pretty interesting historical documentation.

So. Beginning with this here blog post, we're going to go ahead and share with you some glimpses of yesteryear, including (but likely not limited to) a number of entertaining profiles of our founder: Jim Monaghan, Sr. We hope you enjoy! (And if you don't, well, there's plenty of other weird stuff on the internet to waste your time on. Why are you still here?)

But You Can Call Him Molly
New Orleans Magazine: February, 1979
by Clarence Doucet

Photo by Rosemary Buckley
Jim Monaghan is a modern ribald classic; Uninhibited, irreverent, and wary of conventional mores. He says his idea of culture is seeing a lady of the evening attempting to charm a prospect on a foggy night in Pirate's Alley alongside St. Louis Cathedral.

Irreverent? Monaghan's plans on the eve of last December 25 included burning a Christmas tree in effigy. The tree was decorated with cash register tape.

"Go ahead, say anything you want," he says. "When you have a sweetheart personality like mine, anything's okay."

Monaghan has cashed in on what he calls his Irish lineage ("that's not linen," he emphasizes. "It's l-i-n-e-a-g-e.") to be come one of the French Quarter's best known saloonkeepers.

A native of Zanesville, Ohio, he served in the U.S. Air Force from 1956 to 1965, explaining, "I stayed that long because I had little things called mouths to feed. Don't forget, the Republicans were in office."

Once out of the service, he began selling welding supplies in an eight-state area in the Midwest. "Of course I sold welding supplies. How else would all those bridges have fallen down if it wasn't for me?"

In late 1970 he got "tired of Chicago, cold weather, freeways, and Mayor Daley." One day, he explains, "I was on I-94 going to Addison, Illinois, and it was snowing like hell. On the radio there was an Eastern Airlines commercial narrated by Orson Welles saying I should fly the wings of man to New Orleans and once there, drink cutsie-poo coffee and eat doughnuts called beignets at the Cafe du Monde. So. Carol and I came."

Jim and Carol Monaghan shopped around and ended up buying a pastry and sandwich shop on Royal called Patio Royale. Later in 1971 he purchased a place on Toulouse off Bourbon known as Hurricane Billiards. "It was a lovely name, wasn't it. The place was a cesspool of filth and a punch-up parlor especiale."

He got rid of the pool tables, called the joint Molly's Irish Pub, and made Irish coffee the specialty of the house. That's when the Notre Dame football team came to town and they made Molly's Irish Pub their headquarters (and they have ever since on subsequent visits) putting enough extra bucks in the cash register to pay for the 1972 license.

Monaghan opened (and closed) two other places in short order. The problem with one, Jon Jason's, was that "the French Quarter wasn't ready for a fondueria. The customers kept getting food all over their clothes," he says.

The second fatality was Easy Eddie's, a jazz parlor on St. Peter Street.

He also opened Fritzel's with Gunther Suetter, who later bought out Monaghan's interest.

"Next came Decatur Street," he says, referring to the joint that is his favorite, "Molly's at the Market," the old Sammy Joe's Bar in the 1100 block.

He bought the place late in 1973 an in 1974, the bar and upstairs apartment suffered heavy damage from a fire. Monaghan had a large, heavy sheet of plastic placed on the second floor above the bar so he could keep the joint open, but debris and water would sometimes fall downstairs.

Monaghan also purchased the Abbey. He is part-owner of Al's Backstage.

A man who likes to drink with his customers, it's not unusual for him to be banished from his own bars.

"Of all the joints," he says, "the only one I haven't been kicked out of yet is the Backstage. That's probably because it's new and I always go in there incognito. They think two doctors own the place and that I'm one of them."

His activity does not begin and end with selling drinks. A few years ago, he and Eddie Griffin, another bar owner, formed the Downtown Irish Club with eight members. Today, the organization boasts some 300 members.

Also, he introduced Irish coffee to the Food Fest, and each year he has an Irish coffee booth at the Children's Hospital fair with all the profits going to the hospital. "We help crippled children walk with Irish whiskey," he says.

Monaghan also likes to spring surprises on people, particularly Carol. Sometimes they backfire.

On the morning of her birthday a few years ago, he called her from Molly's at the Market. There was a crisis, he said, his voice agitated. The crisis was no surprise. She had to get down there right away. More agitation. This, too, was not surprising. When she arrived, though, she was greeted by a brand new car, wrapped and with ribbons, occupying half the Market's floor space.

On another occasion; when Carol was returning to the city, Monaghan and a friend arrived at the airport wearing only black raincoats and shoes and socks. (They did have shorts on underneath.) The plan? To greet Carol with a "flash" as she entered the terminal with the other travelers.

The plane was late.

Monaghan and his friend had to sit in the airport lounge in their strange outfits for an hour and a half waiting.

Sometimes his outspoken nature comes close to getting him in trouble. He and the same friend, out for a night of revelry, decided to sleep in Jackson Square, passing it at 6 a.m. as the gates were being opened. A short time later, a uniformed policeman woke them.

A bewildered Monaghan asked, "How come you let the hippies sleep here and successful businessman you make move on?"

Tuesday, July 2, 2013

A Good Man Remembered: RIP, Asa French

In the words of the Erin Rose:
Photo Courtesy of Mollie Wallace
"As of June 30th at 11:06pm, a fine human being, great friend, NOPD officer for 28 years in the French Quarter, a Father by the name of Asa French has moved on to greener pastures. We will forever miss that Vivacious Coonass. And his fried turkeys, too..."

Asa French will be remembered with a visitation from 4pm-7pm on Sunday, July 7 at Leitz-Eagan  funeral home, 4747 Veterans Boulevard in Metairie.

At 2pm on Saturday, July 13th, Asa's life will be celebrated with a second line through the French Quarter. The parade will be led by the Storyville Stompers and will begin and end at The Erin Rose, 811 Conti Street.

Wednesday, March 20, 2013

Jim Monaghan's 31st Annual St. Patrick's Parade - in Pictures!

The dust has settled, the hangovers have subsided, and the tuxedos have been returned to cold storage: St. Patrick's Day has come and gone.

Thanks to everyone who marched! Thanks to everyone who drank and cheered! Thanks to everyone who snapped off pictures to augment the blurry memories we'll carry til next year!

Until we roll again in 2014, enjoy these great photo sets from our favorite day of the year.

Outside Molly’s at the Market, the night was beginning as pre-paraders slowly trickled in and around the bar, anticipating the 6pm roll time of Friday's annual Jim Monaghan St. Patrick's Day Parade. Tourists found each other among the throng, exchanging well-intentioned, and somewhat ill-in-taste, jokes and rounds of shots. Locals, a little more sobered at the beginning of the night, mostly moved in groups of festive neon green... FULL ARTICLE HERE

by Michael DeMocker - / Times-Picayune

Gallery: Jim Monaghan's 31st annual St. Patrick's Parade, photo gallery (9 photos)

Description: Jim Monaghan's 31st annual St. Patrick's Parade rolls through the French Quarter featuring marching clubs, bands and horse-drawn carriages on Friday, March 15, 2013.

Friday, February 1, 2013

Welcome to Molly's At The Market!

Having already established Molly's on Toulouse, Carol and Jim Monaghan opened the doors to Molly's at the Market for the first time in 1974. In 1980, Jim sold Molly's on Toulouse to focus his attention and efforts on Decatur Street, The French Market, and the Lower French Quarter. For nearly 40 years, Molly's has been the preferred hangout for the broadest possible spectrum of local and international characters, media, and politicians.

Every year Molly's sponsors a St. Patrick's Day Parade, a Charity Poker Crawl, and a Halloween Parade. In the wake of Hurricane Katrina, Molly's stayed open throughout the ordeal, providing a respite for locals and relief workers alike. The Halloween Parade went on as scheduled.

Four decades later, Molly's at the Market is a family-run business known the world over for its signature drinks, strikingly attractive regulars, and earnestly cynical worldview. Come sit in the window with a Frozen Irish Coffee and see what we mean...